Twilio Report: Utilization Of AI According To Ethics Becomes An Added Value Of Business Competition

Illustration of artificial intelligence (photo: freepic)

JAKARTA - Twilio's annual report entitled State of Personalization Report highlights the perspectives and predictions of business leaders in 12 countries and from various industrial sectors.

The fifth edition said 71 percent of business leaders in the APAC region, 65 percent in North America, 58 percent in South America, and 55 percent in Europe, said they would invest or adopt a machine learning model to analyze customer behavior and make predictions.

In any industrial sector, AI has been very commonly used, and 89 percent of respondents including 82 percent of respondents in Asia Pacific believe that the use of AI according to ethics can be their competitive advantage.

In line with this, more than half (54 percent) business leaders say that they address consumer concerns about data privacy and ethical considerations in AI by implementing strong privacy controls.

The report also found that nearly half (49 percent) of respondents admitted that they would trust brands that openly disclose the use of customer data and AI-backed interactions.

"In the world of marketing, personalization is very important. Consumers today not only expect brands to understand them, but they also want brands to anticipate their needs. AI makes this a reality," said Robin Grochol, VP Product Management Twilio.