JAKARTA At the 2024 Worldwide Developers Conference (WWDC) event, Apple said it would launch a variety of generative Artificial Intelligence (AI) features and tools, one of which is Apple Intelligence. This innovation similar to Samsung's Galaxy AI will be available on Apple's iPhone, iPad, Mac, and other devices. It is planned that this AI-based tool will be launched in the fall of the year, but not for EU regions (EU). This happens because of the Digital Market Act (DMA) which is very binding to the GTeepers. Apple is given strict requirements in controlling online platforms and forced to allow third-party companies to operate in its services. Apple says it wants to launch hundreds of new advanced features to users around the world. However, DMA rules will likely make it difficult for them to expand various advanced technologies in the EU. "Due to regulatory uncertainties caused by DMA, we are not sure that we will be able to launch these three features, iPhone Mirroring, Screen Sharing refinement of SharePlay, and Apple Intelligence, to users in the EU this year," Apple said, quoted by The Verge.
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The iOS developer said he was worried about DMA regulations that often enforce interoperability requirements. There is a possibility that integration of third-party services could jeopardize user privacy and data security in Apple products. "We are committed to collaborating with the European Commission in an effort to find a solution that will allow us to present these features to our customers at the EU without compromising their safety," Apple said.
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