Spotify Will Launch The Latest Personalization Feature, Can Know The Number Of Songs Often Heard

Spotify presents the personalization feature (photo: dock. Spotify)

JAKARTA Spotify will launch a new personalization feature called Spotify Saya. This new feature will feature information about user experience in listening to music from specific artists. As long as this feature is available, users will see banners on the homepage that will reveal their unique habits in listening to songs. The first areas that can access this feature are the US, Canada, Ireland, Australia, and New Zealand. From the examples shared, Spotify will tell its users such as how many times they listen to Doja Cat, Go Gina, or other artists. The number of songs listened to is the result of calculations from the previous month. Spotify explains that this feature was launched to create personalized soundtracks based on the habits of each user. This feature was also made because many users liked the personalization system on Spotify. Therefore, Spotify Marketing VP and Partnership Marc Hazan said that Spotify wanted to highlight their personalization capabilities. In addition, Spotify launch I will be a form of celebration for users who listen frequently to music.

"Our goal is to capture hyper-private moments that occur when fans use Spotify. With our products and features, we are trying to connect fans with audio they like in ways that can't be found elsewhere," said Hazan. Spotify doesn't explain when this new feature will appear and how many times users can see the feature. To find out the Spotify feature I'm more detailed, we have to wait until this feature is launched to try it live.