Louis Vuitton: Artificial Intelligence To Equipment, Not Replace Manpower

Logo Mo calmt Hennessy Louis Vuitton (LVMH). (photo: x @LVMH)

JAKARTA - There are currently widespread concerns that artificial intelligence (AI) will replace humans. But actually it is not meant to replace but to equip human experts as stated by Mo total Hennessy Louis Vuitton (LVMH).

According to Axel de Goursac, director of AI Factory at LVMH, the French multinational luxury conglomerate aims to use the AI algorithm to complement the work of human workers.

"We don't want to replace but improve humans with artificial intelligence..." saidGoursac in his speech at Viva Tech Paris 2024.

This comment brings relief to workers worried about the dystopian future where the AI system automates and takes over most of human work, and makes biological labor obsolete.

However, according to this luxury product conglomerate, that doesn't seem likely to happen, as humans will remain at the center of the creative process in the luxury goods industry.

"The creative process is still humane but the generative AI can complete the process," said Goursac.

One of the main applications of the generative AI algorithm at LVMH is to accelerate and reduce costs in bringing new products to market.

Like LVMH, Robin Li, Baidu's co-founder and CEO, hopes that the development of artificial general intelligence (AGI) can resolve concerns regarding the current population decline.

"If AI becomes as smart as humans, we solve human problems [...] generative AGI can have productivity from one billion people. Who will achieve it for the first time I don't know, but everyone's life will increase," Li said in a speech at Viva Tech Paris.

This comment comes amid growing investor interest in AI, just days before Elon Musk's company secured USD 6 billion Series B funding. The funding aims to position chatbot Grok as a competitor to ChatGPT by the end of 2024.

The $6 billion round marks an important milestone for xAI, increasing its valuation to $24 billion just 11 months after the company's launch in July 2023.

LVMH Develops Internal Version ChatGPT

LVMH has made progress in developing their own internal AI systems. In early 2024, LVMH launched MaIA, an internal AI chatbot with privacy features, based on OpenAI's GPT-4 model.

To improve internal AI education, LVMH trains 1,500 employees in AI usage during 2023. This number is expected to increase to more than 10,000 employees in the coming years.

MaIA's internal AI chatbot was developed in collaboration with the Institute for Human-Centred Artificial Intelligence at Stanford University.