Ted Sarandos: Creative Works In Hollywood Will Not Be Replaced By AI

Netflix co-CEO, Ted Sarandos (photo: x @Ted_Netflix_CEO)

JAKARTA - Artificial Intelligence (AI) has created fear of taking over various human jobs in the near future. Netflix's co-CEO, Ted Sarandos, told The New York Times that creative jobs in Hollywood will not be affected by AI. However, he stressed that people who know how to use AI might take the job.

I believe in humans more. I don't believe that the AI program will write better scenarios than great writers, or replace extraordinary performances, or that we won't be able to tell the difference. AI won't take your job. People who use AI well might take your job," Sarandos said.

"AI is the natural progress of things that are happening in today's creative space," he said. Sarandos explained that just like the volume stage does not replace shooting on site, creative jobs such as writers, directors, editors, and others will not be replaced by AI. However, they can use AI as a tool to do their job better and more effectively.

Remember how everyone opposes home videos? For decades, the studio will not license movies to television. So, any technological advances in entertainment have been opposed and then ultimately proven to grow business. I don't know if this will be different," he added.

Sarandos isn't the only one who says that people need to learn how to use AI. Total Liew, director of AI Innovation at AI Singapore, during a panel discussion at Singapore's World Tour Essential Salesforce said, "AI won't replace you. You will be replaced by someone who uses AI to outperform you."

For those who don't know, the latest feud between OpenAI and actress Scarlett Johansson has also raised concerns in Hollywood. Johansson accused the ChatGPT maker of stealing his voice for their new AI model called ChatGPT 4o.

Reuters also reported that allegations that OpenAI copied its appearance in the film 'Her', after failing to reach an agreement, had raised creative class anxiety about the existential threat posed by AI.

"This seems to touch the heart. It kind of gives a human face to this problem... There is a well-known technology company that does something to someone we know," said an industry executive. Even after the allegations, OpenAI CEO Sam Altman did not withdraw the vote and instead stated that the voice was "not Scarlett Johansson's voice, and was never meant to resemble it. We chose the voice actor behind Sky's voice before any attempt to contact Ms. Johansson."