Nikon Acquires RED Cinema Camera Manufacturers

PHOTO via Instagram @instajarred

JAKARTA Nikon officially acquired RED Digital Cinema, a company known for its cinematic camera. This acquisition was announced on Thursday, March 7 after the signing of the contract.

With this acquisition, RED officially becomes a Nikon subsidiary. The two will work together to meet customer needs and offer a better user experience.

Nikon and RED believe they can expand the digital camera market because the power of the two companies has been combined. Nikon is an expert in developing image products and processing, while RED is an expert in cinema cameras.

The camera developed by RED is capable of compressing unique images with rich colors. With this advantage, Nikon believes that both companies can become the best digital camera developers in the market.

"This acquisition builds the foundations and business networks of both companies and promises the future of developing exciting products, which will continue to push the boundaries of what is possible in film and video production," said Nikon.

Meanwhile, news of this acquisition was also announced by the President of the RED Jarred Land Instagram platform. He uploaded a picture that reads Nikon and the name of his company. Land also shared this news on the Facebook platform.

He said this collaboration would combine the technology of the two companies and create innovative cameras. Land believes that this partnership will support innovation in producing films or videos.

"Nikon and RED are ready to redefine the professional digital cinema camera market, promising the future of developing attractive products that will continue to push the boundaries of what might be done," said Land.