NFT Paris: Fashion Transformation And Luxury Brands Through Non-fungible Tokens

The Paris NFT illustration is followed by many well-known brands in the fashion world. (photo: x @bft_paris)

JAKARTA - Paris' NFT, a third event hosted under the shadow of the Eiffel Tower at the Grand Palais calmere, last week, caught the attention of thousands of visitors by highlighting the positive impact of nonfungible tokens (NFT) and blockchain technology on the fashion and luxury brand industries.

The event featured various advances in the application of Web3 technology in the fashion sector. Brian Trunzo, Vice President of Polygon Labs, stated that the fashion industry, although known as Avant-garde, is still facing challenges in introducing technological innovation. Trunzo highlighted the potential of Web3 to sell digital goods, which is considered a major breakthrough in industries that are accustomed to slow processes.

Meanwhile, Polygon-based NFT protocol Arianee has played an important role in luxury brands by providing blockchain-based digital passports for premium watches. Arianee CEO Pierre-Nicolas Hurstel stated that more and more watchmakers are leveraging blockchain technology to allow customers to access product history transparently.

In addition, fashion brands also see opportunities in building communities through the Web3 platform. The Sandbox, a Metaverse platform, has managed to attract more than 10 major fashion brands to provide digital rewards to their customers.

Overall, Paris' NFT shows how blockchain and NFT technology can open up new opportunities in the fashion industry and luxury brands, from selling digital goods to building a strong community through Web3 innovation.