Disney Plus Starts Strict Actions on Sharing Passwords This Summer

Disney Plus will begin to crack down on password sharing (photo: Unsplash)

JAKARTA - Disney Plus has officially taken firm action against users who share account passwords, starting in the summer or around June-September.

During a recent earnings call, Disney's chief financial officer, Hugh Johnston, said that the Disney Plus account that allegedly shared the password would see the option to sign up for its own subscription.

"We want to reach as large an audience as possible with our extraordinary content," Johnston said, quoting The Verge, on Monday, February 12.

Additionally, the company also said it would start allowing account holders to be able to add people outside their household for an “additional fee,” although it didn't say how much it would cost.

“We look forward to launching this new functionality to improve the overall customer experience and grow our customer base,” he concluded.

This Disney step was previously implemented by Netflix around March last year. At that time, Netflix also hoped that this new policy could attract more new customers.

After the ban on password sharing was implemented, Netflix managed to attract nearly 6 million paying subscribers. This password-sharing rule is an attempt to stop users from sharing accounts with others outside their household for free.