Comply With DMA, Google Will Launch Data Restriction Features On Apps In Europe

Google provides a choice of data access restrictions (doc. Google).

JAKARTA Google has changed their policy to follow the Digital Markets Act (DMA) rules. Especially for users in Europe, they can limit the sharing of data to Google services.

In this policy, users can choose not to share data on all or some Google services. Users can also determine one or two services that can still access their personal data.

"You can choose to keep all these services connected, choose not to connect any of these services, or choose which individual services you want to keep in touch," Google said in an official statement.

Various services related to this policy are Google Search, YouTube, Ad Services, Google Play, Chrome, Shopping, and Maps. Even though the data link is turned off in the seven applications, users will not leave the service.

There are some shortcomings if this data access is limited. If users turn off data access on Google Search, YouTube, and Chrome, recommendations on features such as What to Watch and Feed Discover will not be properly personalized.

Google says activating data sharing systems across Google services will help the company improve content on their platforms. However, this will be returned to each user in Europe.

The system stops sharing data into Google services will be enforced on March 6, 2024. The data to be removed is search data, viewing history, downloaded application history, account-related information, and much more.