What Is Live Selling And Strategy To Get Many Buyers While Live Streaming

What is live selling (photo; dock. Freepic)

YOGYAKARTA - Live selling is a trading activity that has been rife since recently. This phenomenon arises because of social media that provides live streaming features, so that sellers or sellers can show off their products. However, there are still many who do not know what live selling and selling strategies are.

Live selling activities are able to help sellers or online stores increase sales online When conducting live selling, sellers will market their products or merchandise via live streaming. Seller can display its products, interact with customers, and sell products in real-time.

Live selling is usually done on online media platforms, such as Instagram, TikTok, and others. In addition, currently a number of marketplaces also present live features for sellers. So what is live selling and sales strategy?

Live selling is a seller or seller activity that promotes their products through live streaming on digital platforms, such as social media and e-commerce. This marketing activity is carried out to boost sales conversion for online shops or sellers.

By live selling, sellers can show their products to spectators or potential customers. Seller can explain directly about the specifications or information of the product, starting from the ingredients, features, advantages, prices, and others. In this way, the audience can also observe directly how the product you want to buy.

Seller can also answer questions from customers directly during live selling. In addition, sellers can also sell products in real-time so that they are more trusted and provide fast services. So live selling allows sellers to interact to more customers and generate more sales.

Here are some live selling strategies that you can apply to get a lot of buyers and increase sales:

How to promote is one of the important factors to increase the appeal of your live selling session. With good and attractive promotions, you can get more viewers during live selling. The first step that must be taken is to promote your live selling through various social media platforms and other channels so that more people know about it.

During the live selling session, make sure it takes at least two hours to maximize promotional efforts. After that, it is important to create documentation from the live session as an effort to arouse audience interest and encourage them to take part in the next live selling session.

Make sure you tell when your schedule will be live selling, starting from the day, date, and time. You can include a live selling schedule on your TikTok bio account. In addition, you can also share or announce live selling schedules through a number of social media platforms.

When announcing the live selling schedule, you can take advantage of this opportunity to introduce various attractive promos during live selling sessions. You can apply this strategy to video content that you upload ahead of the live selling session. For example, you can give a short snippet of what will be in the spotlight during the live selling session.

The next tip is to make sure your content is interesting to watch, both visually and audio. With interesting content, you can get a lot of viewers so that you will also encourage your account and VT to reach more audiences.

On TikTok, there is a strong influence between the number of FYP (For You Page) viewers and the presence of spectators on TikTok Live. The more viewers you have in your content, the more you will take part in your live selling session.

Another way to increase viewers in live selling sessions is to take advantage of promotional features to reach more audiences. The step is to use promotional features (API) before starting live sessions. In this process, you can select live promotional targets, either by manually determining the audience target or following the audience target recommendations given by TikTok to ensure the effectiveness of the ads.

Demikianlah review tentang apa itu live selling dan strategi agar mendapatkan banyak pembeli. Bagi Anda para seller dan olshop, lakukan live selling untuk meningkat penjualan dengan menerapkan sejumlah strategi di atas.