JAKARTA - Riot Games, developer of League of Legends announced its latest collaboration with Coca-Cola, by launching a limited edition of Coca-Cola Creations, namely Coca-Cola Ultimate Zero Sugar.
This Coca-Cola Ultimate Zero Sugar flavor variant is the first collaboration with a gaming company that brings together Riot Games and Coca-Cola teams for gamers.
Accompanied the launch of this limited beverage variant, the collaboration between Coca-Cola and Riot also features digital games and experiences for all gamers around the world.
"Coca-Cola has the same view as Riot, who focuses on players, and we are honored to be part of the first gaming collaboration for Coca-Cola Creations," said David Mulhall, Riot Games Head of Business Development & Partnerships in an official statement on Thursday, August 3.
League of Legends players will be able to open limited edition Ultimate emotes in games from August 1 to September, through a series of missions, which are enabled sequentially, as they complete the mission. The missions are:
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More than that, players can enter the Coca-Cola Creations Hub, and scan the QR code on the Coca-Cola Ultimate Zero Sugar can to get the Ultimate Emote Generator, an Instagram filter with the emote League of Legends style.
"The partnership with Riot Games allows us to liven up the Coca-Cola Creations experience by introducing a sense of freshness that embodies our commitment to prioritizing fans and players at all of our initiatives," said Grant Davidson Frontline Marketing Director, PT Coca-Cola Indonesia.
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