Vibe Martech Fest: The Importance of Digital Channels in Understanding Consumer Needs

Martech Fest Vibe Conference in Indonesia (photo: Dinda Buana/VOI)

JAKARTA - Vibe Martech Fest, a marketing and technology conference, kicks off its first SEA edition on August 1, 2023 in Jakarta, featuring many expert speakers on the use of technology to meet customer demands at scale.

In the discussion attended by 25 industry leaders from various countries, the high penetration of the internet, consumer preferences for digital channels, and the increasing use of digital payment options are making brands reimagine their products and services.

The goal is for companies to be able to offer fast, personalized convenience and offer an extraordinary customer experience to beat the competition.

As well as being able to present challenges for companies in transforming, digital channels also present opportunities to let data drive business decisions.

"Know your customers in depth through data insights and input obtained, anticipate customer needs, and exceed customer expectations to be better," said Mayank Singh, Chief Digital Officer & Vice President at Domino's Pizza Indonesia in his discussion panel.

Edwin Octavana Mahaditya from Erajaya Digital Group also agreed that digital channels are very important in understanding customer needs.

"Most of the time, we are focused on thinking about implementing the latest technology rather than understanding the basics. Now, let's start by understanding who are our most valuable customers with the highest CLV," said Edwin.

As the Director of Martechvibe, the organizer of the conference, Sanjay Swamy hopes that this discussion can help marketers in the Southeast Asia region to apply technology that can help understand customers in greater depth, and provide valuable experiences.