TikTok Launches Branded Effects, to Increase the Visibility of a Brand

TikTok launched Branded Effects (photo: Unsplash)

JAKARTA - In the midst of a debate between the US government and the TikTok application regarding national security issues, the social network owned by ByteDance announced its newest product called Branded Effects.

When playing TikTok, effects are one of the important elements that creators often use as a storytelling power, and a tool for their creativity. Then, many brands end up leveraging effects to reach new audiences.

As such, TikTok introduced Branded Effects, a new solution that allows brands to work directly with TikTok effect creators to generate custom Branded Effects.

Effect House Branded Effects 🤝 We are excited to introduce the limited beta of Effect House Branded Effects -- a way for brands to tap into the creativity on TikTok and create AR filters in partnership with Effect House creators. Find out more below: https://t.co/a0bMutEY52

— TikTokComms (@TikTokComms) March 27, 2023

According to the explanation on the official website, Branded Effects are special effects sponsored by brands. Where this capability will allow brands to collaborate with TikTok effects creators to design special effects such as AR experiences and interactive features tailored to the wishes of the brand.

To start Branded Effects on Effect House, you as a brand owner can start working with effect makers who are very popular on the TikTok effect creation platform through Effect House.

"Compared to Community Effects, Branded Effects allows brands to elevate their content to a wider audience with a paid brand traffic solution, control the brand's embedded videos that are safe to appear on the effect detail page, and place the effect in a premium placement on the effects panel's trending tab, said Greg Feingold, Effect House Community Lead.

Not to forget, Branded Effects can also be combined with Branded Missions, In-feed ads, Top View ads, or one of TikTok's standard ad formats.