Kajabi, Video And Web Hosting Education Platform Reaches IDR 77 Trillion GMV From 60.000 Creators

Kajabi, a video and web hosting educational platform for content creators. (photo: twitter @kajabi)

JAKARTA - Kajabi, a video education and web hosting platform for content creators selling, managing and marketing their online courses, announced today that the 60.000 content creators on the platform have generated a total of USD 5 billion (IDR 77 trillion) in gross merchandising value (GMV) of all time.

Gross Merchandise Value (GMV) is the total value of products and services sold through a platform in a certain period of time, without taking into account the fees or discounts provided.

GMV is often used in the context of e-commerce or marketplaces to measure the volume and value of transactions that occur on these platforms. GMV can also be used to measure business growth and the success of a platform in attracting users and growing a healthy business ecosystem.

According to the company, its GMV has increased by 528% since 2019 and more than doubled since late 2021. The USD 5 billion figure is a significant jump from March 2020, when Kajabi had over USD 1 billion in content creator revenue ( 15.3 trillion IDR), as reported by former chief marketing officer Orlando Baeza to TechCrunch.

Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi gives creators of "how-to" content, Do-it-Yourself (DIY), and other knowledge content the ability to monetize their online courses and other digital products such as virtual meetings, training programs, membership sites, and podcasts.

Currently, Kajabi has a valuation of more than USD 2 billion (IDR 30.6 trillion). Kajabi is a web hosting and video learning platform for content creators to sell, manage and market their online courses. Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser and is headquartered in Irvine, California, United States.

Kajabi offers features that enable content creators to monetize their digital products, such as online courses, virtual events, coaching programs, membership sites, and podcasts. Kajabi users can also manage payments, manage course participants, choose the appearance of the website, and access performance analysis.

This GMV achievement comes after Kajabi launched its AI Creator Hub product, which gives users access to six AI-based tools that help generate content such as course overviews, landing pages, sales emails, course lessons, social media content, and sales video scripts. These tools, which anyone can use free of charge, rely on GPT-3, the OpenAI language model.

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Another AI-powered tool, Creator Studio, launched in beta recently and transcribes videos, reads scripts, and identifies key sentences to create video summaries.

“What [AI] does for people who want to build a business is give them a push to go in the right direction to begin with,” Ahad Khan, CEO of Kajabi, told TechCrunch. "[These tools] really get you started, which is often the thing that slows people down."

Kajabi found that on average it takes more than 80 hours to create an online course. By incorporating prompts into the new AI Creator Hub, the company hopes that content creators can more easily generate ideas and minimize time typing email campaigns and other content.