Microsoft Reportedly Plans to Launch Super Applications for Various Digital Services

Brad Smith, President of Microsoft Corp. (photo: Twitter microsoft)

JAKARTA - Microsoft Corp has recently considered building a "super application" that could include shopping, messaging, news, and web search engine services. This report first appeared in The Information on Tuesday, December 6 citing sources familiar with the matter.

The Windows maker is considering building an app to loosen Alphabet Inc's Google and Apple Inc's grip on the mobile app search space.

Microsoft executives want the app to also boost their billion-dollar search and advertising business on their Bing search engine, as well as attract more users to Teams messaging and other mobile services.

While Microsoft itself was reluctant to respond to a request for comment from Reuters on the report.

The super app, which was made popular in Asia by Tencent Holdings, WeChat, and Grab Holdings Southeast Asia, has been described as an all-in-one and all-in-one Swiss Army knife of mobile apps, offering users a suite of services such as messaging, social networking, peer-to-peer payments. peer, and e-commerce shopping.

Tesla Inc Chief Executive Elon Musk, who also owns Twitter, has also shown interest in building a super app called "X" that will combine multiple services.

The report adds that it's unclear whether Microsoft will roll out such an app, but Chief Executive Satya Nadella has been pushing for the Bing search service to work better with Teams and Outlook.