Research Shows, Demand For Online Food Delivery Services Remains High In The Post-pandemic Period

Post-pandemic, demand for food delivery services remains high (photo: Zoom screenshot, Dinda Buana/VOI)

JAKARTA - Southeast Strategics, a research agency part of the Center for Strategic and International Studies (CSIS) and Prasetiya Mulya University, projects that online food delivery services or Online Food Delivery (OFD) will remain the choice of the Indonesian people after the COVID-19 pandemic, so that the OFD industry in the country will continue to grow.

This is known through the research "Perception & Consumption Behavior Survey of Online Food Delivery (OFD) in Indonesia" conducted by Southeast Strategics in order to explore the behavior of Indonesian consumers in using OFD services.

Based on this research, Southeast Strategics also reported that in the midst of the COVID-19 pandemic, GoFood was the leader of food delivery services in Indonesia with the largest transaction value.

"Online food delivery services or online food delivery are one of the drivers of digital economic growth and a driving force for the economy in the community," said Riyadi Suparno, Executive Director of Southeast Strategics, Wednesday, June 15.

Fiyadi continued, that in the midst of a pandemic, OFD services have proven to be a savior for people who have to work from home and a savior for MSMEs to be able to stay in business.

"We then carried out research to find out whether after the pandemic OFD services will still be in demand considering there is a change in behavior where people have started to return to work in the office, have activities outside the home and there is relaxation of regulations when traveling. The answer we got from this research is that the public still interested in OFD services because of the convenience and convenience it offers," he explained.

Stella Kusumawardhani, Economic Research Lead, Southeast Strategics explained a number of other findings from this research related to online food delivery, where the majority of consumers use OFD to support productivity, explore the latest culinary trends and socialize. More than half of consumers use OFD at least once every week.

Online food delivery services are used by almost all levels of fixed income society. Where, the majority of users are Generation Z (43%) and millennials (39%).

While related to the OFD industry, Southeast Strategics also found that GoFood is the main preference of consumers. According to research, GoFood is mostly owned and used by Indonesian consumers, even though consumers have other OFD applications.

GoFood is also a platform that is top of mind (50%) and most downloaded (76%) by consumers, and offers convenience and the most diverse menu.

In the second position, there is ShopeeFood, as many as 28% of respondents make ShopeeFood as the top of mind OFD platform and are considered by consumers as the platform that offers the most promos.

Following GrabFood in third position, with 22% of respondents making GrabFood the top of mind OFD platform. “We estimate the OFD industry will also continue to grow. Our survey results found that the majority of consumers (99%) intend to continue to use and increase the use (96%) of OFD services in the future," said Stella.

Responding to the results of this study, Dr. Handyanto Widjojo as Research Fellow, Southeast Strategics said, "Even though the research was conducted during a pandemic, I think some of the things mentioned earlier, such as convenience and convenience, will still be considered by consumers in the next period because these habits have been formed, especially for existing things. to do with food."

This research on OFD services uses face-to-face interviews by trained interviewers, with a total of 1200 respondents spread across six cities, which was conducted from 10 to 14 January 2022. The research also has a 95% confidence level, with a margin of error or MoE +/- 2.8 percent.