L'OREAL Introduces BioPrint Cell Technology For Skin Analysis At CES 2025

BioPrint Cell Technology from L'Oreal and NanoEntek (photo: dock. L'Oreal)

JAKARTA L'OREAL, a cosmetic company from France, also attended the 2025 Consumer Electronics Show (CES) to showcase its artificial technology. This new technology is named Cell BioPrint.

Developed with NanoEntek, South Korean science startup Cell BioPrint is a device designed to analyze consumer skin. After analyzing, this device will provide suggestions for slowing signs of aging.

To make this device work, one has to attach a fake tape strip on the cheek, then put it in a buffer solution. After that, the solution must be put in the L'Oreal Cell BioPrint cartridge and put it in the machine.

As long as the sample is processed by Cell BioPrint, Skin Connect will take facial images from people who want to try it and that person needs to fill out a brief questionnaire on skin problems and aging. According to L'Oreal, this process only takes five minutes.

"We're always looking into the future of beauty, combining cutting-edge discoveries with our beauty skills," said L'Oreal Group Deputy CEO Barbara Lavernos. "We're excited to introduce Cell BioPrint, exclusive lab-on-a-chip microfluid technology."

Barbara explained that this technology was created to provide more insight to customers or CES 2025 visitors. That way, people who try BioPrint Cells can better recognize their skin.

"We offer people the ability to find deeper insights into their skin through certain biomarkers and to proactively deal with their skin beauty and roughness," Barbara explained.