Intel Launches New Graphics Chip To Seize Nvidia Market

Intel does not want to lose in the chip competition. (photo: unsplash)

JAKARTA - Competition between computer giants in the world is getting fiercer. Intel Corp. on Tuesday, January 4 stated that it has started shipping a new graphics chip aimed at PC gamers.

This segment has grown very rapidly and has long since left Intel. Even now dominated by bigger rivals such as Nvidia Corp. This makes Intel must do something if you do not want to be left behind.

Intel's Arc graphics chip is claimed to help video games and other content look more realistic. The chip is Intel's first attempt in recent years on the market. This chip is claimed to be able to take over Nvidia's role as a leader in the market. They had graphics chip sales of 9.8 billion US dollars in its most recent fiscal year, an increase of 29%.

At the Consumer Electronics Show (CES) on Tuesday, January 4, Intel said that it had reached an agreement with the PC maker to offer the chip in 50 different models. Among the PC makers offering the chips are Dell Technologies, Lenovo Group Ltd, and Samsung Electronics Co Ltd.

Earlier on Tuesday, Nvidia said that its latest graphics chip for gamers has been adopted in 160 models from the PC maker. But Intel is not only competing with Nvidia. They also get exciting challenges in the market from another manufacturer, AMD.

This chip competition will force them to make new breakthroughs for various graphic chips and other chips, in order to win the market.