Paris Hilton Creates Metaverse Paris World, What's The Pleasure Like?

Celebrity couple, Paris Hilton and Carter Reum. (photo: instagram)

JAKARTA - Paris Hilton can earn as much as $1 million a night working as a DJ, entertaining parties at clubs in China, Dubai and on the Spanish holiday island of Ibiza.

This New Year's Eve, she will be playing electronic devices to entertain partygoers who stop by different places through her virtual island on Roblox.

Paris Hilton is now creating an island in the online virtual world dubbed Paris World. On this island, visitors can explore a digital replica of her Beverly Hills estate and doghouse.

Visitors can stroll along the sidewalks inspired by the neon carnival-themed wedding celebrations she created with her husband, Carter Reum. One such party was held earlier this year at Santa Monica Pier, California.

Even visitors to Paris World can explore the island in a luxury sports car or aboard a Sunray yacht.

Like other virtual hangouts, Paris World will charge a fee to buy virtual clothes or book a jet-ski trip. All of that can happen in the metaverse world he built.

“To me, the metaverse is a place where you can do everything you could in real life in a digital world,” said Hilton, who works to create aspects of her life exploring the world for fans.

"Not everyone gets to experience it, so that's what we've been working on together for the past year, which is to give them all my inspiration for what I want in that world," she said.

Hilton, who is now 40, joins other high-profile celebrities and brands rushing to embrace the metaverse, a broad term that refers to the virtual world. Mark Zuckerberg of Facebook popularized the term this year. He even changed the company name to Meta Platform Inc., to emphasize the metaverse's central role for the future of his company.

Brands such as the Tommy Hilfiger brand have already launched digital ready-to-wear lines for Roblox avatars. Nike opened a virtual world called Nikeland last November, where visitors can play dodgeball with friends, as well as put on a virtual pair of Air Force 1 sneakers, and win medals. Rappers Lil Nas X and Travis Scott also held a virtual concert last year for millions of spectators.

For socialite and reality TV star turned entrepreneur, Paris World is the latest venture launched by her new media company, 11:11 Media. She and veteran media executive Bruce Gersh aim to capitalize on a burgeoning new economy, where celebrities such as LeBron James of the Los Angeles Lakers are leveraging their influence to produce films, television shows, and podcasts, marketing brands, and to sell merchandise.

Hilton is best known for the reality television show "The Simple Life," in which she and celebrity socialite, Nicole Richie, dump their limo to travel to America on a Greyhound bus.

Hilton said the actions of the two stupid blonde girls were a joke. “I always get into jokes, but I know exactly what I'm doing. Behind the scenes, I'm building a brand," she said.

She has increased her gossip page fame to 19 different consumer product lines, including perfumes, clothing, lingerie, cosmetics, watches, sunglasses, shoes, handbags, and jewelry, all of which generated an estimated USD 4 billion in revenue over the past decade.

Her husband, an investment banker, Reum, introduced Hilton to Gersh, a former executive of Walt Disney Co and Time Inc, to create a media company that became one of the original influencers of pop culture.

Since that initial discussion, 11:11 Media has launched “This Is Paris,” a podcast where he talks candidly about his family and friends. There's also a pair of reality TV series, "Cooking With Paris" on Netflix and "Paris In Love," about his engagement and marriage to Reum.

Paris Hilton has also capitalized on the public's interest in non-exchangeable tokens (NFT), collaborating with designer Blake Kathryn to sell three unique digital artworks. One of them even sold for more than $1.1 million, according to the online auction platform Nifty Gateway.

“The last part of the digital space is the metaverse,” says Gersh. “We think that there is a real opportunity for Paris to influence, even at the younger levels of its core customers. We've built a fantastic and whimsical world, one that we're sure fans and new fans will love."