Indonesia Becomes The First Global Expansion Country To Release When Debuting At GIIAS 2025

The first presence of the LEPAS brand in Indonesia. (Photo: Afrizal / VOI)

TANGERANG - The Subbrand of the Chery Group, namely After making its first global debut in Indonesia at the 2025 Gaikindo Indonesia International Auto Show (GIIAS), at ICE BSD, Tangerang.

In this inauguration, LEPAS also introduced three leading units that will soon be marketed in the country, namely L8, L6, and L4. Carrying the philosophy of 'Colorful Life, Masterful Drive' The presence of LEPAS in Indonesia affirms Chery Group's commitment as well as strengthens Indonesia's strategic position as the center of electric vehicle growth in Southeast Asia.

Global Release Deputy CEO Zhong Wei, said LEPAS was present as the 'Preferred Brand for Exquisite Life Travel'. The company sees that the younger generation now has different standards for a car. For them, what is needed is not just specifications or features, but travel friends who can be in line with their daily lifestyle.

"So, LEPAS is not just a vehicle, we created it to upgrade the quality of life. We want consumers to have true travel friends who understand, reflect, and support their daily activities. All NEW Energy Vehicle (NEV)-based LEPAS products are developed on top of advanced platforms that combine three main values, namely, beauty, intelligence and sustainability," he said, during the launch at ICE BSD, Tangerang, Wednesday, July 23.

The official launch of LEPAS is an important milestone in the global expansion strategy of the Chery Group as well as answering the trend of new energy vehicles (NEVs) which are now growing rapidly in the country. This achievement further strengthens Indonesia's position as one of the most important new energy vehicle markets in the world.

Standing on a strong foundation with a three-decade Chery Group experience ranging from research and development, manufacturing, as well as global supply chain management, LEPAS enters the market with a solid technical base and international vision.

The presence of LEPAS in Indonesia is also supported by a strong commitment to local industrial development in the auspices of the Chery Group. Adopting the philosophy of 'In somewhere, For somewhere', Chery Group actively builds local manufacturing capabilities in Indonesia to better meet consumer preferences and regional market needs.

Through strategic partnerships with stakeholders at the local level, as well as the development of a comprehensive sales and service ecosystem, LEPAS is committed to progressing rapidly in its growth in Indonesia. This approach affirms LEPAS' long-term dedication to the Indonesian market, as well as making this country a strategic center for regional expansion throughout Southeast Asia.

During GIIAS 2025, visitors who stop at the LEPAS booth at Hall 2G, ICE BSD City, Tangerang will have exclusive opportunities to see and explore more deeply how the philosophy of 'Colorful Life, Masterful Drive' is realized through the interactive booth and the list of displays of LEPAS unit displays.