JAKARTA - Sailun presents a complete range of MAXAM tires for the agricultural and industrial sectors at the 12th Indonesia International Agriculture Exhibition (INAGRITECH) which will take place on July 28-30, 2026 at JIExpo Kemayoran, Jakarta. At this year's exhibition, Sailun introduced the latest booth concept titled "The Groundbreaker Hub", which is designed to provide an immersive experience while showcasing the innovation, productivity, and sustainable performance of MAXAM tire technology.
Carrying a blend of modern agricultural aesthetics based on high technology with the toughness of industrial engineering, The Groundbreaker Hub presents a green landscape, large-scale interactive installations, and contemporary architectural touches. The concept illustrates how tires are no longer just a vehicle component, but a solution that can improve operational efficiency in various sectors.
Through the technology carried by MAXAM, Sailun shows its commitment to helping customers reduce the Total Cost of Ownership (TCO) through better tire durability, longer service life, reduced downtime of heavy equipment, to increased operational productivity. This solution was developed to address the challenges of the agricultural, construction, and forestry sectors in Indonesia which require high reliability as well as operational cost efficiency.
"The Groundbreaker Hub represents our commitment to bringing a new standard in the tire industry, especially in terms of performance, wear resistance, and soil protection in Indonesia. This year, we are not only showcasing tire products in a conventional way, but also presenting an immersive experience that shows how our compound technology and tire structure design can increase productivity in the field, optimize the utilization of tools, and reduce the total cost of ownership. Beyond products, MAXAM tire technology also contributes to increasing agricultural productivity and supporting Indonesia's long-term food security," said James, Director of Off-the-Road Tires, Sailun Asia, through an official statement.
As part of the exhibition, Sailun brought five flagship MAXAM products designed for various heavy work needs. The products include the MAXAM MS950 size 12.4-24 (8PR Bias Agricultural Drive Tire), MAXAM MS913 size 17.5-25 (16PR Industrial & Wheel Loader Tire), MAXAM MS905 size 13.00-24 (12PR Motor Grader & Industrial Tire), MAXAM MS951R size 280/70R16 (112D/115A8 Radial Agricultural Tire), and MAXAM MS968A size 400/60-15.5 (16PR Flotation Tire) which were developed for various agricultural equipment applications.
Not only showcasing a range of products, The Groundbreaker Hub also offers various interactive activities that make the visitor experience more interesting. In the main area of the booth, visitors can participate in the Lucky Spin Game to have the opportunity to obtain various exclusive promotional prizes from MAXAM. This activity is designed to engage customers, fleet operators, and business partners more closely.
In addition, each tire displayed has been equipped with a QR Code Digital Information Station. By scanning the code using a mobile device, visitors can access complete product information, ranging from digital brochures, technical specifications, wind pressure recommendations, to appropriate usage applications. This innovation provides visitors with the convenience of obtaining information quickly and practically while in the exhibition area.
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