BYD Expands Global Market By Present In Ethiopia And Brings Five Models At Once

BYD is officially present in Ethiopia. (Doc. MOENCO)

JAKARTA - BYD is expanding its presence market in the global automotive market, now targeting the East African region with official presence in Ethiopia.

Citing from the CNevpost page, Monday, December 30, this Chinese brand voted for Ethiopia Moenko, a subsidiary of the Inchcape Group as the official distributor, and the launch of the new brand was carried out in Addis Ababa.

A total of five car models were brought to the Ethiopian automotive market, including BYD Seagull which filled the hatchback segment and there was also the Sport Utility Vehicle (SUV) Tang, and several other models.

"The entry into the Ethiopian market marks an important step in the development of BYD in the East African region," said Director of Sales of African BYD Ramy Yao.

After officially entering the market, BYD also opened a full-sale service center in Kality Addis Ababa which aims to provide convenience for users to purchase new cars in Ethiopia.

On the same occasion, quoted from the Addis Insight page, BYD's Director of Sales for Africa and the Middle East Yao Shu, said the importance of this milestone (entering Ethiopia's market).

"Our entry into the Ethiopian market signifies an important step in BYD's expansion of East Africa. Ethiopia's vision of electrification is in line with BYD's goal. We believe it can drive electric mobility forward in Ethiopia," said Yao Shu.

Recently, Ethiopia imposed a law prohibiting imports of non-electric vehicles. The policy aims to align with the country's electrification goals and includes invitations for international electric vehicle manufacturers to explore assembly and local production opportunities.