Will Enter Central This Month, BYD Sets A Target Of 10 Thousand Electric Car Sales In South Korea

BYD Atto 3. (Photo: BYD)

JAKARTA - The automotive Rakasa from China, namely BYD, will certainly enliven the South Korean car market on January 16, which is expected to strengthen its position in the global market.

Carnewschina reported, quoted on Thursday, January 2, that the brand from the Bamboo Curtain Country immediately set a sales target for a full year. Data shared, BYD targets 10,000 sales.

A total of three models will be launched in South Korea, such as Dolphin, Atto 3 and the Seal sedan, just like in several countries including Indonesia. Later, the brand will focus on selling passenger cars to consumers rather than entering the rental market.

Unlike other countries' automotive markets, BYD has big challenges in South Korea, especially in the electric vehicle segment. Yes, two big names like Kia and Hyundai will be stumbling blocks because both of them have quite good reputations.

As previously reported by VOI, strengthening its presence in South Korea BYD itself has appointed six main partners, namely DT Networks, Samchully EV, Harmony Automobile, Vision Mobility, GNB Mobility, and SS Motors. These dealers will be responsible for the sale of BYD passenger cars and customer service in South Korea.

"South Korea's BYD is preparing for the official launch of a passenger car in January, after evaluating the feasibility of the country's four-wheeled business," the Maeil Business Newspaper report said.

Talking about BYD in South Korea is nothing new, just like in Indonesia where the brand has also been present in commercial vehicles such as buses and electric trucks. Even his presence has been around since 2016.

Will BYD also gain success in South Korea? Worth the wait.