Commitment To Strengthen Partnerships, Here's VinFast's Dealer Network Strategy In Indonesia

VinFast VF5 electric car. (Photo: VinFast)

JAKARTA - Electric vehicle manufacturer from Vietnam VinFast is increasingly aggressive in expanding its wings in the Indonesian automotive segment. In total, VinFastr Auto has added 15 dealers within one month.

This strategic growth reinforces VinFast's dedication in providing high-quality and affordable electric vehicles supported by a comprehensive sale and purchase policy to Indonesian customers.

Starting from Jakarta, Bandung, Yogyakarta, Malang, Sidoarjo, Mojokerto, Surabaya, Bali, Batam, and Makassar, VinFast dealers are present at strategic points in Indonesia. Customers now have the opportunity to explore VinFast products, consult with experts, experience more personal customer services, and access comprehensive after-sales support through VinFast's dealer network.

The importance of the presence of a dealer network

The advancement of electric vehicles, which is supported by rapid digital transformation, is reshaping the landscape of the automotive industry. Even so, industry experts still think that dealers are still needed today for the sale of electric vehicles. Precisely with the presence of electric vehicles, they can present unique opportunities while strengthening their position in the market.

Vietnamese electric vehicle manufacturer registered with Nasdaq, VinFast, presents a concrete example of how OEM and dealers can collaborate to create a profitable scenario.

"Dealers have been the backbone of the automotive industry for decades, have even helped automakers reach customers at a more personal level, build brand loyalty, and play an economic pillar for their respective community networks," said America's Head of Automotive Retail Transformation EY Branson Smith, in an official statement received on Monday, October 7.

VinFast Board of Directors, Madam Thuy Le, said in the fourth quarter of 2023, the company made an important change from a capital-intensive direct-to-consumer model to a capital-light hybrid model with a strong focus on utilizing existing distribution infrastructure by building a network of dealers in the US and globally.

Our growth relies heavily on a strong network of dealers and correctly represents the kai brand, and provides a personalized experience for each customer, said Le.

VinFast's strategic expansion through the dealer network has shown progress. As of August 31, VinFast already has 155 showrooms spread across all of its markets, with 70 percent of them being dealers.