Chery Ready To Launch Jaecoo Sub-brand In 2025, Prepare Two New Models For The Indonesian Market

Model Jaecool J7. (Photo: Afrizal/VOI)

JAKARTA Chery is again strengthening its position in the Indonesian automotive market with plans to launch a new sub-brand called Jaecool next year. This sub-brand is expected to bring fresh air with the presence of new models that are ready to compete.

This was revealed by Jaecoo's Head of Marketing, Evan Anganantika. He emphasized that Jaecool remains under the auspices of Chery in Indonesia.

"Jaeckoo is still under Chery, and it is planned to be launched next year," said Evan when met in the PIK 2 area, Banten, Thursday, September 12.

One of the models that have been waiting for is Jaecool J7, who was caught on camera several times undergoing trials on the streets of Indonesia. This model is predicted to be Jaecoo's mainstay in the Indonesian SUV market.

This news was also strengthened by a statement by Rifkie Setiawan, Head of Brand Department of PT Chery Sales Indonesia. On the occasion of testing the Chery Omoda 5X model some time ago, Rifkie revealed that Chery was serious about preparing the Jaecoo model for the Indonesian market.

"We are trying this road to ensure that cars can adapt to road conditions in Indonesia. We are considering marketing this model here," said Rifkie in March.

Apart from Jaecool J7, Evan also revealed that Jaecool J8 will be coming soon. In fact, this model has been seen crossing several streets in Jakarta.

"We will also launch J8, and both will most likely be released next year," concluded Evan.