Reluctant To Participate In The War On Electric Car Prices, Wuling: We Offer More Value To Consumers

Wuling Cloud EV. (Photo: Afrizal/VOI)

The dynamics of electric car competition in Indonesia are increasingly visible, especially some new brands from China that continue to carry out 'price wars' in order to compete and be at the forefront.

Recently BYD launched its new electric car, M6, which is priced from R300 million, and another MG has lowered the price of MG4 EV which was previously at Rp433 million to Rp395 million.

There are still many other brands that also participate in the 'Price War', will Wuling follow the same thing? considering that he had already entered Indonesia.

"We are not a price war, but a value war," said Wuling Motors Public Relations Manager Brian Gomgom, when met in the Bogor area, West Java, some time ago.

The man who is familiarly called Gomgom revealed that a vehicle is not seen from the numbers (price), but can be seen what has been built. Do not just buy a quality product.

"We have built not only electric vehicles, but we have provided everything," he added.

He further said that Wuling's focus was not on price but what consumers got. Because, the value of a vehicle is important for Wuling.

"We continue to innovate more to consumers in Indonesia and we will give over value," he concluded.