HPM Announces 'Honda Culture Indonesia', Close Yourself To Communities In Indonesia

The ceremonial announcement of the 'Honda Culture Indonesia' event together with the Honda car community at GIIAS 2024 (source: Bagus Muhammad Hafizh/VOI)

TANGERANG - In the 2024 Gaikindo Indonesia International Auto Show (GIIAS), PT Honda Prospect Motor (HPM) announced that it would hold an event titled "Honda Culture Indonesia".

The 'Honda Culture Indonesia' will be implemented as a form of manufacturer appreciation to the Honda car owner community in Indonesia by bringing together all associations from various generations and packaged in various activities such as modifications, contests, and show cars.

Communication Strategy Sub-Division Head of PT HPM, Yulian Karfili, said that this activity was presented in order to revive the spirit of the Honda car owner community which reached more than 16,000 throughout Indonesia.

"We firmly believe that this event will attract a lot of crowds, because there has been no event like this for a long time," said the man who is familiarly called Arfi in his explanation to the media at ICE BSD, Tangerang, Saturday, July 27.

This event consists of three main activities, namely the Cross-Community KopDar, which brings together the entire community through gatherings and convoys. Then, there is the Honda Car Show, consisting of a tuning contest, performance contest, and modified car display. Then, there is the Honda Heritage which displays the car of the previous generation across generations.

This event will also be packaged attractively by presenting various aftermarket, entertainment, and culinary exhibitions. Honda Culture Indonesia is planned to be held in September 2024 in three major cities of Indonesia.

As part of this event, manufacturers from Japan will also collaborate with the Indonesia Modification & Lifestyle Expo (IMX) 2024 exhibition which is one of the largest modification contests in the country.

This year, Honda celebrates its existence for 75 years in the global automotive industry and 50 years in Indonesia. So far, there are 28 independent developing communities with more than 16,000 members spread throughout Indonesia.