Huawei Plans To Bring Super Luxury Cars, Targeting Rolls-Royce And Maybach Segments

Huawei Aito M9. (Doc. Huawei)

JAKARTA - Chinese technology giant Huawei is known to have entered the automotive industry by launching cars from the Aito brands, namely M5, M7, and M9. Although it is classified as not long ago in this industry, they are reportedly targeting the production of super luxury vehicles.

CarBuzz reported, Monday, June 3, through Huawei's joint venture with Chinese manufacturer JAC, they are ready to challenge luxury brands such as BMW's Mercedes-Benz and Rolls-Royce's Maybach but at a more competitive price.

The manufacturer plans to launch vehicles at a price of 1 million yen (equivalent to IDR 2.2 billion) and will be below the price of the average Maybach and Rolls-Royce branded vehicles which reach 1.5 million to 2 million yuan (around IDR 3.3 billion to IDR 4.4 billion).

Our benchmarks far exceed the Maybach and Rolls-Royce Phantom levels. These are more luxurious, more luxurious and more convenient than them. Those that sell more than one million yen are certainly very luxurious," said Chairman of the Board of Directors Consumer BG Huawei Yu Chengdong.

This is one of the many ambitious plans that will be carried out by the tech giant from this bamboo curtain country. Previously, they had launched various models believed to have the same capabilities as European and American cars.

A number of models presented will have the technology built by JAC in the facilities that will be revealed in the coming months. This sedan-shaped car will be a competitor to the BMW Series-7 or Mercedes EQS by 2025, but the feature has not been revealed.

As an illustration, Huawei models such as Luxeed S7 and Aito M9 have a range of 482 km to 643 km. Chances are, the luxury vehicle will have a more impressive reach.

Chengdong said the luxury brand of the joint venture with JAC will be positioned at the top among other Huawei-owned brands.

JAC is positioned as an ultra high-end, Xiangjie is positioned as a high-end sedan, and Zhijie is positioned as a mid-range and mid-to-high-end broad car, which is a car that has wide reach for people who can afford it, concluded Chengdong.