Porsche Sells 70,000 Vehicle Units In First Quarter Of 2024, 911 Still Selling

Porsche totaling (Doc. Porsche AG)

JAKARTA - In the early quarter of 2024, Porsche managed to record shipments of 77,640 vehicles worldwide or a decrease of 4 percent compared to the previous one.

However, the score in the first three months was positive for the European region by sending as many as 20,044 units, an increase of 9 percent from before. Then for the German region, it rose by 37 percent or sold 11,274 units to customers.

Member of the Executive Board for Sales and Marketing Porsche AG Detlev von Platen, said that this impressive achievement was achieved thanks to a number of refreshers to new products despite facing a number of challenges affecting the market.

"Despite the increase in new launches, there has been a delay in shipments due to regulatory requirements in North America and China's challenging market situation, we were able to maintain shipments at a stable level," Platen said on the brand's official website, Thursday, April 18.

Peningkatan penjualan juga terjadi di pasar luar negeri atau negara berkembang dengan menyumbang 14,895 unit atau meningkat 14 persen dari tahun sebelumnya.

In addition to the impressive nick, sales for the North American market experienced a decline of up to 23 percent or only sold 15,087 units. Meanwhile, the Chinese market only contributed 16,340 or 24 percent lower than last year.

Porsche Cayenne managed to become the model with the most sales in this period with a book of 28,025 units, an increase of 20 percent from before. This was followed by Tigers by contributing 20,576 units, but this figure showed a decline of 14 percent.

Iconic models such as 911 are still the prima donna for Porsche customers by scoring sales of 12,892 units worldwide, an increase of 17 percent. Then, the Panamera model sold 6,139 units (down 28 percent).

Complementing the top five positions, Taycan electric cars acquired 4,236 units or experienced a 54 percent decline from last year. Sports models such as 718 Boxsters and 718 Caymans became other best-selling cars with a total of 5,772 units, up 20 percent.

"With the new interesting models, we bring the all-time strongest Porsche product portfolio to the highway by 2024," concluded Platen.