Mitsubishi Fuso Achieves The Gold Champion Award In The Commercial Category At The WOW Brand 2024 Event

Award for Mitsubishi Fuso. (Doc. KTB)

JAKARTA - PT Krama Yudha Tiga Berlian Motors (KTB), the official distributor of commercial vehicles from Mitsubishi Fuso in Indonesia, recorded a slick achievement, by again winning the Gold Champion award for the commercial vehicle category at The Ninth Indonesia WOW Brand 2024, organized by MarkPlus Inc.

This one event is an award event given to 300 brands with the highest advocacy from consumers, which is based on the results of a survey conducted by Markplus Insight which is based on the concept of customer path in WOW Marketing, namely 5A Aware, Appeal, Ask, Act, and Advocate.

The results were obtained from a survey conducted online for 3 months starting from November 2023 to January 2024 involving 500 respondents, with an age range of between 17 and 56 years.

From the survey results, Mitsubishi Fuso was ranked first and won the Gold Champion title for the commercial vehicle category. In 2023, Mitsubishi Fuso also won the Gold Champion title and managed to defend it in 2024.

"We, Mitsubishi Fuso, are proud to receive this award and thank the public and consumers, especially for the trust given," said General Manager of Business Communication Unit of PT Krama Yudha Tiga Berlian Motors, Sudaryanto.

He further said that this award also states that Mitsubishi Fuso is the most recommended brand by consumers for commercial vehicles.

"This means that consumers are paying attention and also close to the Mitsubishi Fuso brand, this further motivates us to continue to develop new strategy -strategies in terms of branding and marketing that adapt to market conditions, technological developments and consumer needs that continue to change," he added.

The Indonesia WOW Brand award also provides insight for industry players regarding brand positions compared to competitors, segmentation and behavior of brand consumers, potential brand user switching to competitors, and recommendations in various industrial categories.

In addition to Mitsubishi Fuso, there are recipients of the Indonesia WOW Brand 2024 award from other industries including transportation, logistics, financial services, government public services, high-tech technology properties and consumer goods, as well as resource infrastructure and utilities.