BYD Officially Opens Dealer Network In Berlin City, Germany

BYD Seal. (Doc. BYD Auto)

JAKARTA - BYD, a rising automotive company from China has officially opened its newest network of dealers in the Berlin area, Germany. This facility will be run by Sternauto.

Sternauto is one of the dealer companies that will only sell BYD cars in the region. The purpose of building the dealer is to increase the proximity of this brand to customers and offer an EV model that has affordable price tag.

Reporting from Reuters, Friday, February 2, the dealer will showcase five models to be sold in Germany. Although not widely known, the popularity of this brand is increasing, especially on the blue continent.

One of the biggest topics for BYD is that the product is not well known by customers in Germany, said Olivier Hein, head of BYD Sternauto.

Although most BYD revenues still come from sales in China, the automaker has set its attention overseas with new production capacities under construction in Hungary, Brazil, and Thailand.

Please note that BYD managed to sell more electric vehicles than Tesla in the fourth quarter of 2023 by successfully selling 942,651 units with 55 percent of them being Electric Vehicle (EV), and recording a net profit of 86.5 percent above 2022.

However, Germany is currently under the scrutiny of European officials investigating whether automakers exporting Chinese-made electric vehicles to Europe have an unfair advantage over domestic players in terms of cost competition.

While Chinese brands can sell higher prices than home markets themselves, they should also face several challenges ranging from supply chain bottlenecks to import fees and complicated certification requirements.