Taking Advantage Of MG's Hundreds Of Years Celebration, SAIC Motor Targets Sales Of 1.35 Million Vehicle Units Outside China

MG4 EV is assembled in Indonesia. (Doc. MG Motor Indonesia)

JAKARTA - SAIC Motor, an automotive company from China that houses several brands such as Morris Garage (MG), Maxus, Roewe, and Nanjing Automobile, has a target for 2024 by selling 1.35 million vehicles and 1.5 million units for the upcoming 2025 globally in addition to the Chinese market.

Launching Carnewschina, Wednesday, January 17, the company plans to take advantage of the momentum of its one-century anniversary celebration of the MG brand to promote its existence in the global market and is expected to drive it in terms of sales.

SAIC Motor will offer a variety of new energy vehicles (NEVs) around the world. They also plan to launch at least 14 new NEV models over the next two years around the world.

In addition, the parent company will also introduce IM and Feifan brands to the global market. Both brands are premium brands from SAIC and are expected to hit the world automotive industry.

The company will also take advantage of current joint ventures, such as SAIC-GM-Wuling, to develop emerging markets such as in Southeast Asia. Later independent brands such as Zhiji and Feifan will be promoted abroad.

Meanwhile, company foreign sales in 2023 reached 1.208 million units, an 18.8 percent increase from the previous year and at the same time leading the industry for eight years.

For local sales in China, SAIC managed to sell 5.02 million vehicles and maintain its position as a well-known car manufacturer at home for 18 consecutive years.

Currently, SAIC is still the largest car group in China, but almost half of its sales come from joint venture brands. Sales of its own brand are still inferior to BYD.