BAIC Strengthens Customer Loyalty Through ORV Chapter JHL Auto Community

Community of BAIC BJ40 and BJ30 owners. (Photo: JHL Auto)

JAKARTA - BAIC Indonesia's official dealer, JHL Auto, held the BAIC ORV JHL Auto Exclusive Gathering 2026. The event, which took place on Saturday, July 18, 2026, took the route from Alam Sutera to Anyer involving 77 participants and 30 vehicles consisting of BJ40 and BJ30 models.

This activity is an important momentum for the formation of the BAIC Off Road Vehicle or ORV Chapter JHL Auto. This container is deliberately created not only as a gathering place but as an added value for consumers who have entrusted the purchase of their vehicles through JHL Auto.

Through this community, vehicle owners can access the JHL Group's extensive business ecosystem ranging from the hospitality sector to entertainment. JHL Auto CEO Johnnathan Salim emphasized that customer service should not stop at the sales transaction alone.

"At JHL Auto, we believe that the relationship with customers does not stop when the vehicle is handed over or when they come to service only. We want to build a sustainable ownership experience, where every customer who has entrusted his choice to JHL Auto can feel the added value as part of the JHL Auto family," he said, quoted from an official statement, Wednesday, July 23.

The journey of this convoy also provides real proof of the toughness of BAIC's off-road performance in various road conditions. In addition to the technical aspects of this event, it also presents a lifestyle side with the presence of automotive and entertainment figures to strengthen the atmosphere of togetherness.

"Through this community, we want to provide a space for BAIC vehicle owners to connect with each other, share experiences, and gain faster, wider, and more exclusive access to various information, programs, and activities organized by BAIC Indonesia and JHL Auto. We hope this community will be a platform that strengthens the relationship between customers, dealers, and brands," he explained.

According to him, as the JHL Auto dealer network expands in various cities in Indonesia, the community is believed to grow larger. At this event, Fajar Sasongko was elected by acclamation as the Chairman of the BAIC ORV Chapter JHL Auto.

"We are proud to be part of the formation of the BAIC ORV Chapter JHL Auto. The enthusiasm of BAIC vehicle owners is an inspiration for us to build a community that is increasingly large, solid, and sustainable through various touring, gathering, and other activities that strengthen togetherness among members," said Fajar.

As part of community development, members of the BAIC ORV Chapter JHL Auto will receive various benefits, including a 15 percent discount for the purchase of accessories and merchandise at JHL Auto, access to various promotions through the MYJHL application, priority to participate in exclusive activities such as touring, gathering, test drives, to the launch of new products.

In addition, members will also receive early information about BAIC products and programs, special after-sales services such as priority service reservations and vehicle inspections before touring, a direct communication channel with JHL Auto.