BYD Partners with PSG and Manchester City to Strengthen Global Expansion

Collaboration between BYD and Manchester City. (Photo: BYD)

JAKARTA - BYD Group continues to strengthen its position as a global automotive brand, not only being present in various countries with flagship models but also forming strategic partnerships with two elite European football clubs, Paris Saint-Germain (PSG) and Manchester City Football Club.

These two collaborations are part of BYD's global strategy to strengthen its presence in the world of sports while bringing technological innovation, sustainable mobility, and a closer experience to millions of football fans around the world.

The partnership with Paris Saint-Germain was announced after the club had a remarkable 2025-2026 season by winning the UEFA Champions League title for the second time in a row. Through a three-year cooperation until June 2029, BYD was officially appointed as the Official Automotive Partner of Paris Saint-Germain.

Over the next three seasons, BYD and Paris Saint-Germain will present various global campaigns, exclusive content involving the PSG men's and women's teams, various activations for fans, and interactive experiences that can be enjoyed by the PSG supporter community in various parts of the world. In addition, BYD and DENZA vehicles, as premium brands under the BYD Group, will support the club's operational mobility needs during the partnership period.

BYD Executive Vice President Stella Li said the company was proud to partner with Paris Saint-Germain, a club that has become a global symbol of achievement, ambition, and innovation.

"At BYD, we share the same spirit to continue to challenge boundaries, drive progress through innovation, and provide the best experience for people. This partnership brings together two global brands that have a vision for the future. Together with Paris Saint-Germain, we hope to reach millions of fans around the world while driving a more innovative and sustainable future of mobility," he said, in an official statement received, Wednesday, July 22.

On the same occasion, Paris Saint-Germain's Chief Revenue Officer, Richard Heaselgrave, said he was very proud to welcome BYD as part of the big Paris Saint-Germain family. As one of the fastest growing and most innovative companies in the world, BYD is the right partner for our club.

"This partnership opens up a variety of opportunities to bring new, creative, innovative, and memorable experiences to fans in various parts of the world," he said.

The collaboration with Paris Saint-Germain is part of BYD's global strategy in the world of football. Previously, in February 2026, BYD also entered into a strategic partnership with Manchester City Football Club as an Official Automotive Partner. In this cooperation, BYD provides BYD and DENZA vehicles for the club's operations, charging electric vehicles and battery-based energy storage systems at the City Football Academy, to the presence of BYD identity on various club assets, including the main team training jersey arm and the Etihad Stadium area.

In the announcement of the collaboration with Manchester City in February 2026, City Football Group Chief Executive Officer, Ferran Soriano, said that BYD is a global leader in its field that continues to bring innovation through technology with the aim of creating a better future.

"This value is in line with Manchester City's commitment to continue to pursue excellence while encouraging innovation, including in creating more sustainable operations. We are proud to be a partner of BYD and hope to work together to create a better future through this long-term partnership," he said.

Through these two partnerships, BYD shows how technological innovation can go hand in hand with the spirit of world-class sports.