JAKARTA - As a car manufacturer, Honda has a fairly high level of popularity in the US country. This is evidenced by the sales of this brand of vehicles that soared in the region to 1,308,186 units during 2023, an increase of 33.4 percent.

Of the 1.3 million units sold, 1,162,531 units were Honda branded cars. Meanwhile, 145,655 other units were generated from Acura, Honda's luxury division. Each division experienced a 32.4 percent (Honda) and 42.8 percent (Acura) spikes. However, this positive trend was not followed by a number of models of Acura, one of which was NSX.

Based on a report from the company's official website, Thursday, December 4, this luxury sports car achieved the least impressive results during 2023 by only selling 5 units or a decrease of 98.3 percent from the 2022 achievement of 298 units.

For December 2023, Acura NSX didn't even sell a single unit. Of course, this result is so disappointing considering this model achieved a positive interest at its inaugural launch in 2015, before being marketed a year later.

It is known, this model continues its work from the NSX series which had been on hiatus for almost 10 years. It comes in a very different form from the first generation, on paper this car is amazing with a 3.5 liter JNC1 twin-turbo V6 engine combined with an electric motor system and lithium-ion battery, resulting in 573 dk and 602 dk of power for Type S.

Unfortunately, this car had to be stopped production for Japan, Australia and Europe in 2020 due to sluggish sales. In fact, in the 2019-2020 period, NSX sold only 3 units in Australia and Japan totaling 9 units.

Specifically in the US market, reported by Autoevolution, January 4, the price could be too high, where in 2023 it will be offered starting at 171,495 US dollars (Rp2.6 billion), but it could reach more than US$250,000 (Rp3.8 billion), with some mandatory options that consumers must buy. Meanwhile, on the other hand, the used car market is full of NSX models from the previous year, starting at 99,998 US dollars (Rp1.5 billion) for production in 2017.

As long as it shows its existence in the automotive industry, the NSX model has sold more than 2,900 units worldwide.

The proceeds from the sale of Honda Acura NSX are very contrary to the achievement of competing models, such as Nissan GT-R in the US which can sell 398 units during 2023, an increase of up to 584 percent.


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