With This Effort, Xiaomi CEO Has Great Hope For His First EV Success

Xiaomi's first electric car. (Doc. Gizmochina)

JAKARTA - Chinese mobile phone giant Xiaomi, which has also plunged directly into the automotive world in the electric vehicle segment, has poured extraordinary investments to the latest technology for its first EV model.

According to Xiaomi CEO Lei Jun, there are two principles to ensure Xiaomi's success in the automotive segment, namely proven technology and larger investment.

"We will fully respect the automotive industry law, where it uses mature technology, and ensure we can do a good job in the first car," he said, quoted from the Cnevpost page, Monday, December 18.

As is known, car companies generally invest in their first model by presenting 300-400 people, which is reliable for perfecting the model presented.

"We invested 3,400 engineers in the first model, so we took advantage of more than ten times the company's investment in general (industry)," he added.

Overall, he believes that Xiaomi will face challenges in entering the automotive industry, but these difficulties can be overcome.

For information, the first electric car from Xiaomi has been proposed and is finalizing a regulatory process for its official launch. It is hoped that it will start mass production in the first half of 2024.

Meanwhile, reported by The South China Morning Post, December 18, Xiaomi Founder Lei Jun said he was inspired by Steve Jobs' success story from Apple and was ready to take over Elon Musk's Tesla in the electric vehicle market.