Supported By Outlander And Xpander Popularity, Mitsubishi Optimistics Can Increase Sales In North America Despite Declining In China And Europe Markets

Mitsubishi Outlander 2022. (Doc. Mitsubishi Cars)

JAKARTA - Japanese automotive manufacturer Mitsubishi is targeting a three-fold increase in operating profit in North America by the end of fiscal year, March 2024. In addition, another Mitsubishi target is the top position in vehicle sales in the North American market and the second largest in the Japanese market.

Quoted from Carscoops, May 14, Mitsubishi said the target was not without reason. In the increasingly increasing condition of online vehicle sales, the North American regional market offers promising business opportunities. With limited availability of dealers, positive currency exchange rates, as well as strong demand for models such as Outlander, Mitsubishi believes it can achieve success in the North American market.

The launch of the second-generation Outlander has received a positive response in the North American market, so Mitsubishi can cut incentives in the US more than half than before. Models like Xpander also help increase sales in Mexico for the North American market.

Responding to this target, Koji Ikeda, Mitsubishi's Chief Financial Officer said, "Although supply is tight due to a shortage of semiconductor chips in North America, we introduce a new Outlander in 2021."

He also added, thanks to the attractiveness of Outlander, his party can reduce incentive spending by using digital marketing to make sales more efficient.

Although Mitsubishi sales have decreased in markets such as China and Europe, Mitsubishi is still trying to bounce back by targeting the North American market to rise 21 percent to 161,000 units this fiscal year. In addition, Mitsubishi is also targeting the European market to increase by 33 percent or 81,000 units.

In an effort to achieve this target, Mitsubishi will continue to focus on digital marketing and increase sales efficiency, as well as take advantage of the appeal of its flagship models such as Outlander and Xpander.