The Charm Of Karawo Embroidery Detail To Ethnic Veil Attracts The First Lady Of Turkey

Fashion show by Designers of Indonesian Embassy of Ankara. (Indonesian Embassy Ankara, Turkey)

JAKARTA - The implied enthusiasm of the face of Ermine Erdogan, wife of Turkish President Recep Tayyip Erdogan, while attending a fashion show titled 'Introducing Indonesia: A Hybrid Event' which took place at Wisma Indonesia, Indonesian Embassy in Ankara, Turkey on April 7-8.

The sway of a number of models featuring a number of Muslim fashions by Indonesian designers, impressed Ermine Erdogan. Similarly, a number of other Turkish officials' wives attended the event, such as the wife of the Speaker of the Turkish Parliament, the wife of the Turkish Foreign Minister, and the wife of the Turkish Minister of Industry and Technology.

"This is the first fashion show to take place in Turkey since the pandemic, as well as the first attended by First Lady Emine Erdogan in the past year," said the chairman of the activities committee Dionissius Swasono, who is also a senior diplomat at the Embassy in Ankara in a statement received by VOI.

In total there are seven brands that mostly carry the concept of ethnic, ready to wear as well as Muslim-friendly, namely Elzatta, Wearing Klamby, Jawhara Syari, Tethuna, Medina Zein, Restu Pratiwi, and Hwan Eco Ethnic.

Each has its own uniqueness and characteristics, such as Tethuna displays the details of Gorontalo karawo embroidery. Hwan Eco Ethnic with unique ethnic veil, to Jawhara Syari which displays the concept of syar'i which is fully covered.

As one of the major Muslim countries, Turkey is the country with the largest Muslim fashion market in the world. Annually, the industry's value reaches 30 billion U.S. dollars, outperforming the United Arab Emirates and Indonesia in second and third place.

This is inseparable from Turkey's position as the largest hub of the Muslim fashion industry connecting the Balkans (Europe), Central Asia, the Middle East, and North Africa.

"Through this activity, we want to seize the opportunity to become the first foreign culture to enter the minds of Turks since the pandemic occurred more than a year ago," explained Indonesian Ambassador to Turkey Lalu Muhamad Iqbal when opening the activity.

"We hope this activity can be a cultural bridge that will further strengthen the relationship between Indonesia and Turkey," added Ambassador Iqbal in his speech," he continued.

In addition to introducing the richness of Indonesian fashion culture, the activity is also intended as a way opener for more Indonesian creative industries to enter the Turkish market.

The Indonesian Embassy in Ankara, Turkey also held a meeting between the designers involved in this activity with several Turkish companies that own a network of apparel outlets in Turkey and other countries. Also held a business meeting was also held with a capital management company (private equity management) to explore the establishment of warehouses and sales platforms of Indonesian fashion products in Turkey.

"Many ask, how could the Embassy be so brave to hold an event of this magnitude in a pandemic situation. We tell you, from the beginning of the pandemic we never stopped working. We believe that every crisis brings opportunities," concluded the Indonesian Ambassador to Turkey.