Profile Of Kasing Lung, Creator Of Labubu Dolls, Inspired By Nordic Mitology

Kasing Lung Profile (Source: Instagram/kasinglung)

YOGYAKARTA - Labubu doll has been fighting over many Indonesians in recent times. This cute doll that has a monster face is the work of the artist Kasing Lung. In the midst of Labubu fever, it is interesting to get to know the profile of Kasing Lung, a Hong Kong-born artist.

The Labubu doll causes the phenomenon of FOMO marketing, where many people are willing to queue for long or hours to buy this doll. Labubu's popularity rose thanks to Lisa Blackpink who uploaded a photo with this doll. Since then, many fans of Lisa and other people have wanted to collect Labubu dolls.

Viral is back in 2024, actually the Labubu doll has been around since 2015. So what was the beginning of the creation of a Labubu doll? Let's look at Kasing Lung's profile and the story of him making a Labubu doll.

Kasing Lung is the creator of Labubu's character who is now a viral doll. Kasing Lung was born in Hong Kong in 1972. However, when he was a child, he and his family moved to the Netherlands.

While living in a mill, little Kasing Lung likes to read children's story books, such as the world of period and Nordic folklore. His hobby led Kasing Lung to a career as an illustrator of children's books. With his extraordinary works, he became the first Chinese to win an Illustration Award in Belgium.

"When I was a kid, I liked to read story books and was influenced by ancient European fairy legends. At that time, there were no console games or computers, so I had to draw dolls with pens, so I had the idea to paint fairy tales since childhood," he said in an interview with HYPEBEAST.

In 2010, Kasing switched from a professional illustrator profession to a toy designer. In 2012, he returned to Hong Kong to work with How2work, Hong Kong's famous toy brand.

His experience of working in Belgium and Hong Kong accelerated the increase in Kasing's popularity. His works in the field of illustration are in great demand, and he has successfully collaborated with creators and writers.

In 2013, Kasing Lung launched his first illustrations book entitled My Little Planet published in Taiwan in Mandarin. Subsequently, he published an illustration book of other children in collaboration with Brigitte Minneapolis, a Belgian storywriter. This book, entitled Lizzy Will Dansen, was published by Belgian publisher De Eenhoorn.

In 2015, Kasing Lung began to create a series of stories called The Monsters which were inspired by Nordic mythology. This series features various good and evil characters, such as Zimomo, Tycoco, Spooky, and most popular, Labubu.

The Monsters' figure series was later released by How2work and received a positive response in the market. The character of Labubu, known by the ears of this rabbit, is one of the best-selling figures. This doll has been released in more than 300 color, shape, and size variations.

Labubu's popularity is increasing after Kasing Lung signed an exclusive licensing agreement with Pop Mart in 2019. The Monsters series sales, including the Labubu character, at Pop Mart set record sales in the art toy category through the launch of its first series.

Labubu is a toy doll character inspired by thetipic figure in Nordic mythology. This doll by Kasing Lung has characteristics in the form of sharp ears, a row ofGHt teeth, and a naughty smile.

Labbu sendiri sebenarnya adalah bagian dari The Monsters, yakni sebuah koleksi karakter yang terdiri dari sisi baik dan buruk. Selain Labubu, terdapat karakter lainnya berupa Zimomo, Tycoco dan Spooky.

In Kasing's story, Labbubu is a character that is kind and always wants to help, but always does bad things. Labbu was born with a distinctive character that lives and is loved a lot among art lovers.

That's Kasing Lung's profile, which is the figure of the artist who created the Labubu doll. Kasing Lung creates the character of Labubu inspired by the characterung in Nordic mythology. Also read about the Labubu doll that Lisa BLACKPINK has viralized.

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