JAKARTA - The Pecenongan culinary tourism area is again stretched after the presence of a typical Japanese bento menu restaurant in the Pecenongan culinary area, Gambir District, Central Jakarta.

The Hokben restaurant, which was inaugurated on Friday, May 31 in Pecenongan, is a new outlet and branches to 388.

Bintang Setiadi, as the regional manager, said that his party chose Pacenongan none other than because the area is a culinary area from day and night.

"There are many street vendors here, and we want to give colors in Pecenongan," said Bintang at the inauguration location of a new outlet in Pecenongan, Central Jakarta, Friday, May 31.

The two market segments targeted by him are office employees or business people during the day, while at night the target is culinary connoisseurs.

A number of interesting promos were also provided by his party in the period from May 31 to June 13, 2024, May 31 to August 28, 2024, and the promo edition from June 14 to June 27.

Bintang said that their culinary business also uses environmentally friendly materials. Then, his party also manages recycling waste into valuable products for the community by collaborating with certain parties. As for opening branch outlets, there are 24 employees employed by his party.

"And we are also trying to recruit employees from the surrounding community," he said.

Responding to the presence of a new culinary color in Pecenongan, Kebon Kelapa Village Head, Muhammad Bellie said, the presence of Hokben in the Pacenongan culinary area will give a new color.

"So far, Pacenogan is better known as culinary tourism at night. But with HokBen making many culinary choices during the day. And with their investment in our area, of course it will be a blessing," he added.

The presence of culinary business players with a typical Japanese menu adds to the list of culinary business players in Pecenongan.

"At night there are 30 business actors. So during the day and night there are around 80 culinary business actors," he said.


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