World Children's Cancer Day, Giving Birth To Children's Dreams Of Cancer Survivors With Cleo

Cleo visits the Indonesian Children's Cancer Care Foundation (YPKAI) in Surabaya (Ist)

JAKARTA - This year, Cleo commemorates World Children's Cancer Day in a different way than before. This bottled drinking water brand (AMDK), not only provides donations, but also realizes the dreams of cancer fighters to come true.

Cleo visited the Indonesian Children's Cancer Care Foundation (YPKAI) in Surabaya. This foundation provides a free-cost shelter for children who are cancer and tumor (age under 14) who come from underprivileged families.

During her visit, Cleo provided compensation assistance from the sale of Cleo Classic's product Special Cancer Care Edition. This product, released since November 2022, is an invitation to the Indonesian people to donate with Cleo in supporting the cancer fighter community.

Part of Cleo Classic's profits are routinely donated to national cancer foundations, such as the Yellow Band Foundation and Lovepink Indonesia. Not only donating, Cleo also collaborated with the Kumpul Berita Surabaya community to read fairy tales to children at the foundation.

Apart from being an effort to get closer to the foundation's children, this collaboration is also part of the community's goal of reintroducing fairy tales among children.

President Commissioner of PT Sariguna Primatirta, Hermanto Tanoko said that he understood what it would be like to have a dream, but that dream had not been achieved, or it could not even be achieved.

I used to be like that and I'm sure the children here also feel it. Seeing the children here, how enthusiastic and persistence they are to continue to learn, play, even with the conditions they are currently living, I am moved to give them the opportunity to achieve their dreams," Hermanto said in his statement, Monday 26 February.

The founder of the brand Air Murni has granted all the hopes of children, ranging from shoes, bicycles, to wheelchairs. This visit is Cleo's effort to raise awareness to the Indonesian people about support for cancer survivors, especially for children.

Data from the World Health Organization (WHO) through the International Agency for Cancer Research (IARC) shows that there are 8,677 Indonesian children aged 0-14 years who have cancer in 2020.

This number is said to be the largest number compared to other countries in Southeast Asia and is expected to increase higher if there are no early inspection efforts.

With increasing public awareness of this issue, parents can be more alert and the health of families in Indonesia can be more maintained.

President Director of PT Sariguna Primatirta Melisa Tanoko, said, in accordance with Cleo's main value, Cleo always tries to continue to be able to provide healthy choices to Indonesian families, especially children.

So, all Indonesian families can adopt a healthy lifestyle every day. For that, we designed our products with many considerations, including preventing the dangers of cancer. On the other hand, we also continue to want to support survivors to return to health and achieve their dreams," he said.

This is also in line with the release of Galon Cleo, which since 20 years ago has been produced in Bisphenol A (BPA)-free packaging. BPA is a compound that is often found in gallons made from polycarbonates that are reportedly harmful to the health of the body, the development of children, and can trigger cancer.

This is a form of Cleo's ongoing concern for Indonesian families, so that every home can have a choice to have a healthy lifestyle in the easiest way, namely by drinking healthy and fresh Pure Water.

Today's activities are part of Cleo's #Murni move commitment. Hopefully, in the future we can give more programs that can have a bigger impact on cancer survivors and reporters," continued Melisa Tanoko