Falcon Pictures Pasakan Film Terbarunya Via SSPACE

Photo: Doc. SSPACE

JAKARTA - The film industry in Indonesia is currently experiencing a turning point after the pandemic. With various works ranging from the horror genre, matches, to romantic comedy, the Indonesian film industry is expected to become a motor for the development of the creative economy in Indonesia.

Income from an Indonesian cinema film is obtained from various sources, such as selling distribution rights, selling cinema tickets, to expanding to international markets.

Falcon Pictures, which is one of the leading production houses in Indonesia, entrusted an adaptation film from the Webtoon by Annisa Nisfihani entitled Pasutri Gaje to be promoted through the SSPACE asset media. The film from digital comics is a romantic comedy genre and will premiere on Wednesday, February 7, 2024 in cinemas throughout Indonesia.

Promotions for this film have been carried out for a long time. Starting from providing information on film production, cast selection, to information on the broadcast schedule.

This latest Indonesian film by director Fajar Bustomi tells the story of a new married couple and has to face various challenges and dynamics of domestic life, ranging from financial problems, character differences, to the presence of people around them who are packaged in romance and funny.

Reza Rahadian's voice as Adimas and Bunga Citra Lestari's role as Adelia resonated in the ears of Commuter Line users throughout Jabodetabek through SSPACE's Passenger Information Display (PID) since January 17, 2024. The use of PID as an advertising medium in 231 cars can reach approximately 300,000 potential movie viewers in one day.

Therefore, this marketing strategy is considered effective in providing information and promotions to the public using more than 300 PID screens with 24,000,000 ranges that easily attract the attention of various audience targets. Of course, the right selection of hours and timing of broadcast is also one of the things that determines the success of an advertisement.

The film industry that conducts marketing through outdoor asset media also shows that the advertising industry cannot be separated from out-of-home (OOH) and Digital Out-of-Home (DOOH) advertisements. With this, SSPACE also supports Indonesia's latest film which is the work of the nation's children.