SASA Offers To Play With Sasa, Exclusive Recipe Book

Photo: Doc. SASA

JAKARTA - SASA, a producer of #1 cooking spices in Indonesia, a pioneer in culinary experience presenting the Exclusive Recipe Book Main Rasa Bersama Sasa on Thursday, January 25 at The Forest, South Jakarta.

This work is not just a collection of recipes, but an offering of taste that revives delicious memories in memory, combines culinary innovation, cultural wealth, and excellence in each page.

Playing Rasa Bersama Sasa tells the story of an Appetizing taste journey from countries in Asia such as Indonesia, Japan, Korea, China, Thailand, India, to the Middle East in an interesting recipe book.

Tracing the history of culture and the story of the origin of each recipe, this book brings our imagination to experience the richness of spices combined with the gentleness of the perfect taste in each recipe. Each page creates a story for an authentic combination of culinary traditions, waiting for anyone to try to absorb it. Because actually the taste never sided, not just belonging to one person and can only be felt by one nation.

The recipe book Main Rasa Bersama Sasabukan is only a taste work, but also an interesting visual beauty. Each recipe sheet has a stunning illustration that presents dishes with captivating beauty and detail, bringing readers into the journey of an unforgettable imagination.

In the launch of the Mulai Bersama Sasa recipe book, Chef Norman Ismail was also present who had been in the culinary industry for a long time and various other invited guests who also enlivened this event to try the recipes in the book.

"Through the recipe book Playing Rasa Bersama Sasa, we not only share recipes, but also share the inspiration for happiness and the stories behind each dish accompanied by interesting illustrations. We want to provide a new experience for Sasa Products by bringing back delicious memories from Indonesia to foreign countries. Sasa is more than just spices and food ingredients, but also opens the door for deliciousness to create foreign cuisine", said Fenny Kusnaidy, Marketing Director, Brand Communication of PT Sasa Inti.

The Main Rasa recipe book with Sasa can be purchased at the nearest Gramedia bookstore and Gramedia store online official starting January 10, 2024.