Allises Big Data Findings: Buzzer Affects Conversations On Social Media During Presidential Candidate Debates

Three presidential candidates in the inaugural debate at the KPU building, Tuesday 12 December (doc Gerindra)

JAKARTA - Research and analysis company for mass media and social media, Annallise Big Data (ABD) monitors interactions on social media, especially X (Twitter) during a presidential candidate debate on Tuesday, December 14.

In this report, Social Media Insight ABD analyzed hundreds of thousands of posts, tweets, and comments that appeared during the presidential candidate debate. ABD used Artificial Intelligence and Big Data to detect social media users involved in the conversation, and found that most of the conversations were affected by buzzers.

"Based on observations, our system reads that conversations on social media, especially Twitter, are dominated by buzzers. This can be seen from the hashtag with the highest engagement used in mentioning presidential candidates," said Executive Vice President of Corporate Communications of PT Annalise Big Data, Dirgahayu Maha Restu in a statement, Thursday, December 14.

The ABD report shows that buzzers use various strategies to influence conversations during the presidential candidate debate, including sharing content that supports certain candidates, attacks other candidates, and amplifies messages they deem profitable.

In system monitoring, the most common hashtags from 172,225 tweets for presidential candidate 01 Anies Baswedan are #AMINUnggalDebatCapres and #AMINBest Number 1.

Meanwhile, the 02 Prabowo Subianto presidential candidate with the most hashtags emerging from 153,511 ciutan are #WinSeputar, #KodeKita08Gemoy and #BersamaIndonesiaMaju.

Meanwhile, Ganjar Pranowo as the 03 presidential candidate, the most common hashtags from 99,180 ciutan are #GanjarsikatCorruption, #AdvancedGAN are all cheap, and #AlertGANall work.

"The emotional trend of netizens towards the three presidential candidates during the debate is dominated by the emotions of trust/trust based on the keywords of trust, belief, belief, loyalty, consistency, honesty, transparency, accountability, justice and commitment," said Dirga.

From various conversations, the sentences uttered by each presidential candidate gave confidence to netizens who were swept away in conversations on social media.

"This shows that netizens believe in the answers and work programs of each presidential candidate," he added.