Simple But Often Makes Melting, What Is The Capture Of Bernadya's Works?

Bernadya (Instagram @bernadya)ribka)

JAKARTA - The question in this title is inspired by Bernadya's songs that have recently been wara-wiri on social media. Parallel with hype in cyberspace, the number of streams of 20-year-old singer songs has also skyrocketed on the Digital Streaming Platform (DSP).

Quoting the ranks of his popular songs on Spotify, the song entitled Apa Maybe managed to make the eyes deflect. The song, which was released in September 2022, has been played 88 million times.

The anomaly came quite surprising, because one song was so flashy than the other. Then hope emerged after hearing the full track, 'hopefully this is not a hit wonder'.

Luckily not. Bernadya proved she has a taste that many people continue to like. As a result, other songs followed by entering millions.

What really makes Bernadya's work so special? Is it just because of the confused lyrics? It feels like there are hundreds, or even thousands of pop ballad songs with broken hearts in the last 5 years.

A little overturn the technical or production side, maybe the key is simplicity. Recently, quite a lot of young Indonesian soloists have been blessed with talents, with sound characters that are unique, and the ability to write lyrics that are meaningful, familiar and metaphorous.

And in the midst of the swiftness of new works and their very distinctive beauty, Bernadya chose to be simple. Most of the lyrics sound straightforward, to the point, and as they are, to make them feel like they are without being blocked by listeners.

The song also does not prioritize acrobatic vocal engineering, but still with a sound range that is quite dynamic with the dominance of the tone that tends to be low. In fact, he sometimes finds it a bit difficult to reach the low notes of his own song when appearing live.

But of course, something simple can be achieved with something complex behind the scenes. While listeners can feel the life of the song, Bernadya Ribka seems to be the favorite storyteller of many people.