Scooter Braun, The Skyrocketer But People Hate A Lot

Scooter Braun with Jungkook BTS (Instagram @scooterbraun)

JAKARTA - There are not many figures behind the scenes of the music industry whose names are busy being discussed. The fame is owned by Scott 'SCOOter' Braun, but unfortunately with sentiment that is not entirely good.

At the beginning of his career, Scooter began to intersect in the entertainment world, from marketing to event organizers. He had handled a number of events with guest stars such as Ludacris, Eminem to Britney Spears.

But the most flashy story that has been heard so far is how he finds a potential superstar named Justin Bieber. In 2008, when YouTube was still not as big as it is now, he saw Bieber's video and immediately believed the child had potential.

He also persuaded Bieber's mother, Pattie Mallette to bring her child to the United States to meet Usher. The rest is history, Justin is a superstar with his talents and works.

Scooter Braun's reputation has increased dramatically, especially in the competitive American music industry. He became a successful artist manager with various achievements. At that time he was still a respected figure, before the iconic feud with Taylor Swift took place.

Scooter bought Big Machine Records along with the catalog of song masters, including Taylor. That's where the heated conflict started. Taylor Swift was forced to lose her copyright to all the album material under her former label.

In a legal defeat, Taylor chose to re-record all the songs he was entitled to. In that way, the diva can again gain full rights to the master of his songs. That moment started the birth of the iconic trademark 'Taylor's Version'.

The case made millions of people blaspheme Scooter Braun, especially Swifties. They condemned the things he did, including his political stance as a zionist. Moreover, Scooter is now appointed CEO of HYBE America, the big label that houses the most popular K-Pop groups today.

BTS fans to Le Sserafim expressed their protest against Scooter Braun, who has retired from artist management. They demanded Scooter withdraw from the position entrusted by HYBE.