Sandiaga Uno Says Indonesian Tourism Needs Taylor Swift's Concert With Her Swiftonomics

Taylor Swift while appearing at The Eras Tour in Argentina (Instagram @taylorswift)

JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno talked about what Indonesia needed to provide more intensiveness from the tourism sector.

Sandi said Indonesia needed to present Taylor Swift's concert to the country, like what Singapore and Australia did this year.

As is known, Taylor Swift's concert has produced so-called Swiftonomics, which is a phenomenon where Taylor Swift is able to create an effect on the local economy and on a large scale around it through certain actions.

"First, we need what the Singapore and Australian governments can do, namely bringing in Taylor Swift," said Sandiaga Uno, launching the Bloomberg Television YouTube channel, Tuesday, February 20.

"We need Swiftonomics in Indonesian tourism," he added.

Sandi believes that with the funds he has, Indonesia is able to present a big event, not only music events, but also culture.

"I believe in Indonesia's tourism funds, hopefully tourism funds will be able to bid for good events in the coming years," said Sandi.

Not only music, but also sporting events. We need to hold a good cultural event in Indonesia to attract quality tourists to Indonesia, stay longer, and have an impact on larger dollar spending on the local economy," he continued.

Therefore, I am very optimistic about our transformation towards green tourism which focuses on quality and sustainability will be able to be better in the next few years.