This Is An Interesting Way For Honda To Introduce Electric Motorcycles To Consumers In Indonesia

Honda electric motorbike. (Doc. AHM)

JAKARTA - PT Astra Honda Motor (AHM) has various interesting ways to introduce electric motorbikes to the public, by presenting ESG (Environmental, Social, and Governance) themed programs in several provinces in the country as well as continuing their commitment to sustainable environment and development.

This series of activities with the topic of ESG Mission, 'Engaging for The Future' took place from May to July 2024. With the main focus on providing new experience riding a Honda EM1 e electric motorcycle: which is supported by a comprehensive ecosystem, in the form of readiness of facilities as well as a sales team and full-time sales of electric motorcycles that are ready to serve consumers in various big cities across islands throughout Indonesia.

General Manager of Corporate Communication AHM Ahmad Muhibbuddin said, amid increasing public awareness and involvement in the implementation of ESG in Indonesia, AHM has launched Honda's electric motorcycle product, namely Honda EM1 e: which is accompanied by various activities that contribute to the sustainable development of the nation. We continue to be committed to being directly involved in sustainable development by presenting environmentally friendly products to various ESG-oriented programs," said Muhib, in his official statement, Monday, May 27.

In order to serve consumers specifically at Honda dealers, outlets with the e: Shop logo will gradually be available up to 1,200 dealers in various parts of Indonesia.

This special dealer is equipped with an e: Corner facility which is a special area to get various information about Honda EM1 e: as well as the Honda electric motorcycle ecosystem. Honda EV Specialist officers will always be ready to serve Honda e: Shop visitors at any time. In addition to e: Shop, people can also experience special service directly through fast tracks at the Astra Honda Authorized Service Station (AHASS) workshop as well as Emergency Road Assistance in emergency services for consumers.

"We hope that this activity can inspire consumers and the community to continue to jointly provide a synergy spirit to build the country," concluded Muhib.