JAKARTA - A number of automotive companies are trying to prepare themselves for the onslaught of electrification, including supercar specialist brands such as Ferrari. The manufacturer with the gibbon horse logo will launch its first electric vehicle (EV) next year. In fact, the price of the car was leaked before it was launched.

Reported by Reuters on Wednesday, June 19, the manufacturer's first electric car was around 500,000 euros (Rp8.7 billion). The planned price shows their confidence that both the public and customers are ready for this transition amid rivals delaying the electrification plan entirely due to weakening demand.

This price does not include other personalization features and options whose costs will increase by 15-20 percent. Unfortunately, Ferrari does not want to speak up about this.

The car is likely to be built at a Ferrari factory in Maranello, Italy and will be unveiled in the near future. It said the plant as an "e-building", the facility would have flexible assembly lines enabling Ferrari to make electric and non-electric cars.

The new plant will provide additional vehicle assembly lines that will assemble various models, ranging from the latest internal combustion engines (ICE), hybrids, and EVs. In addition, the facility will also assemble components for Ferrari electrification products.

In addition, Ferrari's second model EV is also in the early stages of development. Thus, the plant may produce less than 20,000 vehicles per year in the short term.

In 2022, Ferrari announced that it would adopt a three-branch approach in producing the latest vehicles, namely electric and hybrid cars, which are expected to increase proportions by the end of the decade by 40 percent BEV, 40 percent hybrid, and 20 percent ICE.

In addition, Ferrari also managed to sell 13,665 units in 2023 with 44 percent of them being hybrid driven models.

Despite this, the manufacturer is still trying to save internal combustion engines from extinction by adopting synthetic fuel for the high-end segment.

Meanwhile, for the F1 racing division, Ferrari will use 100 percent sustainable fuel in 2026, as part of the Net Zero Carbon campaign launched by the FIA in 2030.


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