JAKARTA - Metaplanet, a Japanese company engaged in investment and real estate, officially announced the launch of Operation Bitcoin Treasury as its newest line of business. This step was taken to strengthen the company's position in the crypto industry as well as take advantage of the potential growth of digital assets. This information was released on December 18 through uploads on social media X.
In its new strategy, Metaplanet will focus on buying, storing, and managing Bitcoin using various financial instruments such as loans, stock issuance, and conversion bonds.
The company also adopted BTC Yield as the main indicator to measure the success of the line of business. In addition, the Metaplanet plans to increase revenue through selling the Bitcoin put option, leveraging the price volatility of the digital asset.
Metaplanets also manage Bitcoin Magazine Japan's exclusive license to be used for Bitcoin-related educational and marketing activities. This approach is expected to be able to significantly support the company's business expansion.
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According to a CryptoPotato report, the Metaplanet projects revenue of 890 million yen (around Rp14.24 billion) for the fiscal year ending December 31, 2024. This figure is up sharply compared to the previous year's revenue which only reached 261 million yen.
Of the total revenue, around 520 million yen (IDR 8.32 billion) comes from the sale of the Bitcoin put option. In addition, the company recorded an unrealized profit of 7.446 billion yen (IDR 119.14 billion) from Bitcoin ownership.
Since April 2024, Metaplanets have designated Bitcoin as a major treasury asset, a move aimed at protecting the company's value from weakening yen. This strategy is supported by a massive fundraiser, including the issuance of shares and bonds, with a total value of around 139.3 million US dollars (Rp2,228 trillion).
To date, Metaplanets have accumulated 1,018 BTC with a value of around 118 million US dollars (Rp1.888 trillion). The company is optimistic that this strategy will make it a pioneer in Bitcoin adoption in Japan while strengthening its position in the global market.
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